27th October 2009
In the online marketing community, the multi-click attribution model is gaining increased interest and use. However, there is a contrarian bunch that believes, based on customer data it has collected and reviewed, that something on the order of 75% of co...
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05th October 2009
Most visitors making a purchase from a website have multiple marketing-driven interactions with that site prior to the final visit during which they make their purchase. Let's examine a sample series of referrals to a hypothetical shoe retailer: In this...
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